One day I got a call from Promit Hazra, a young boy residing in Kolkata. He wanted to be an auto journalist. I tried to dissuade him from joining a profession that makes no sense today. He told me his father is a ca...
The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...
I recently got to know that I would get to go on a road trip but not for the purpose of reviewing a vehicle. The destination was Morni Hills which branches out from the Shivalik Mountain range, it was the journey I ...
Sometime in the summer of 2015, I also got to play a journalist in a short clip produced on behalf of Maruti Suzuki Ltd. It was during the launch and drive of the S-Cross that the company asked me whether I could be...
Ignyte, the premium brand of Steelbird Hi-Tech India Ltd., announced the launch of its latest high-protection helmet, the IGN-16, engineered with EPP multi-impact technology and Kevlar reinforcement f...
While Tata Motors Passenger Vehicles unveiled the production-ready version of the iconic Tata Sierra at the much-anticipated Sierra Brand Day, the company showcased exclusive collaborations with India...
SMK, the premium helmet brand from Studds Accessories Ltd showcased its innovation on a global platform by unveiling three new helmet models at EICMA 2025 in Milan, Italy. The models received an enthu...