One day I got a call from Promit Hazra, a young boy residing in Kolkata. He wanted to be an auto journalist. I tried to dissuade him from joining a profession that makes no sense today. He told me his father is a ca...
The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...
I recently got to know that I would get to go on a road trip but not for the purpose of reviewing a vehicle. The destination was Morni Hills which branches out from the Shivalik Mountain range, it was the journey I ...
Sometime in the summer of 2015, I also got to play a journalist in a short clip produced on behalf of Maruti Suzuki Ltd. It was during the launch and drive of the S-Cross that the company asked me whether I could be...
Tata Technologies has announced the launch of WATTSync, a secure and scalable digital battery passport solution that advances sustainable engineering from mining to recycling. WATTSync improves transp...
Hyundai Motor India has recorded an impressive 33% enrolment rate for its premium digital key feature, indicating evolving customer preferences and underscoring strong consumer appetite for tech-drive...
Castrol India has pioneered to launch engine oils in India meeting the world’s newest API SQ specification, setting a benchmark in passenger car lubrication.